Corporate menu

 


Advertising & Marketing

Mobile gives brands a unique opportunity to create a two-way relationship with consumers, ultimately building product awareness, driving sales and retaining loyalty. By using mobile as part of a marketing campaign, brands can reach a specific target audience via a time-sensitive, measurable medium.

PocketMedia can technically enable mobile marketing and advertising campaigns by providing specialist mobile campaign management, interactive services and delivery. We can build bespoke mobile portals, deliver advertising campaigns, enable search engine marketing and manage text competitions and on-pack promotions.

Our campaign management platform is supported by a complete response management and online reporting tool, which can help track responses, measure effectiveness and allow the entire campaign to be managed in-house.

Banking & Finance

Financial service organisations are faced with falling margins and declining customer loyalty, due to the increased competition within the sector. Companies need to find new ways of differentiating themselves from their competitors, increase market share, engage more with their customers, and build loyalty through faster innovation and better products.

PocketMedia offers Financial Institutions messaging, alerts and mobile internet services for their customers. We build bespoke mobile banking and security solutions as per individual client requirements.

Entertainment

Over the past seven years, the mobile generation has transformed the entertainment scene with the availability of music and video in these devices. Handsets have become more sophisticated, with integrated media players, high resolution imaging and cameras, giving more scope for broadcasters, video-games publishers and music labels to monetize mobile content, encourage content sales and build communities.

Our platforms allow rich media experiences including Video Push and Video Pull, user generated content portals and interactive competition engines. We provide digital content owners with total content management and monetisation solutions, with which they can deliver customised services across multiple handset standards and content formats.

FMCG

PocketMedia develops cutting-edge mobile solutions by integrating mobile into marketing and advertising campaigns. We implement customised mobile portals, advertising campaigns, search engine marketing, on-pack promotions, text to win competitions and free content downloads via a mobile internet site to boost product awareness, create brand and customer loyalty and drive sales. We facilitate mobile campaign management, interactive services and delivery and location based broadcasts.

By using our product, brands can create interactive, above the line advertising, providing instant and creative responses to sales promotions and deliver relevant and timely direct marketing messages to consumers. This PocketLIVE (TM) platform is supported by a complete response management and online reporting tool, which can help track responses, measure effectiveness and maximize profitability and allow the entire campaign to be managed remotely “in-house”.

Retail

In the past few years, the retail industry has undergone a complete makeover as a result of the blurring of channels and opening up of new retailer effort driven market segments. The internet further revolutionised the retail model by giving consumers the opportunity to browse goods and services online, compare costs and ultimately decide who to buy from.

PocketMedia offers complete mobile solutions for retailers working with existing marketing agencies and other third party suppliers to action customer loyalty schemes, in-store promotions, product offers, mobile magazines, bar-coding and mobile internet portals, thereby driving sales, increasing competitiveness and strengthening customer relationships.

 
 

PocketMedia provides complete mobile marketing solutions to brands and marketing agencies. We can technically enable mobile marketing and advertising campaigns by providing specialist mobile campaign management, interactive services and delivery, utilising application and advancement of Cellphone Communication Technology .

We can build bespoke mobile portals, deliver advertising campaigns, enable search engine marketing and manage text competitions and on-pack promotions that help increase brand awareness and response rates, build customer profiles, improve customer loyalty and boost revenues for the Corporate.

We can help you easily integrate mobile services into new or existing advertising or marketing campaigns through our interactive campaign and PocketLIVE (TM) content management platform. You can test, launch, control and monitor campaigns in-house, measuring the effectiveness of your campaign and see a real return on investment.

Mobile, if used correctly, has the potential to become one of the most powerful tools in your marketing arsenal. With the attention levels of today's consumer having far passed saturation, mobile marketing offers marketers an alternative to traditional mass media that has mass reach with personal appeal.

Why Mobile?

The mobile industry has shown continual growth around the globe - by the end of 2012 it is expected that approximately two thirds of the human race will own a handset. In the same year, the total number of mobile subscribers worldwide is expected to reach 4.81 billion.

While this is happening the world's population is likely to increase from approximately 6.55 billion to 7 billion, meaning that there is potential for the worldwide handset penetration level to hit the 50 percent mark by the end of 2019.

Growing consumer control

There are so many channels available to consumers now that television and radio programs capable of attracting a mass-market audience are few and far between. To make matters worse, with the advent of technologies such as hard disc PVR's (Personal Video Recorders), consumers are given the option to simply skip past the marketing messages presented to them by means of paid advertisements, rendering the marketers message completely useless.

Increased media fragmentation

Consumers are being bombarded with an increasing number of mass media marketing messages and becoming much more selective about the ones they pay any attention to. The need for a targeted and highly personalized marketing channel is becoming essential to marketers who wish to break through the clutter and reach their target recipient in a way that counts.

The personal nature of mobile

Consumers all over the developed world have come to rely on their mobile phone as the essential communications tool. They personalize it; they take it with them wherever they go; many of them can't imagine living without it.
 
Innovation

Our focus on innovation and creative approach in simplifying complex technology, market dynamics and changing commercial requirements into ubiquitous wireless business solutions help create new opportunities and solve problems for our customers. We encourage Out-of-the-Box thinking and offer a creative environment for our employees and customers to innovate beyond conventional boundaries.

Customer focus

All our efforts and initiatives revolve around our customers. Satisfying our customer’s requirements is our first priority and has and will be the cornerstone of our success.

Leadership

We aim to lead the market by setting the standards for mobile applications and services. We empower and encourage our employees to take ownership, exercise initiative and develop market-leading solutions.

Excellence and quality

PocketMedia delivers the highest standards of quality of customer service and operational excellence by providing resilient technical solutions, commercial environments, sharing knowledge proactively and responding professionally to our ever changing customer needs.

Win-win partnerships

We believe in creating win-win partnerships. We strongly believe in the importance of forming partnerships and working together towards our common goal with employees, customers, partners, stakeholders and suppliers.
 
coming soon
 
About Us
Who we are?

Pocket Media is the evolution in Interactive B2C Mobile Marketing . It has a key focus on SMS, MMS, .Mobi, Video Mags, Video Push and Video Pull technologies.  Utilising its WASPA approved PocketLIVE (TM) streaming media platform, integrated through a live feed and review system with the Cellphone Networks. Pocket Media is able to electronically Shrink WRAP (TM) and reduce high resolution (bandwidth) video footage of your corporate advertising campaign and deliver it to nearly any cell phone in SA instantaneously. These methods of delivery include sms, mms, .mobi, video push and pull.

First to market

With the development of Video Push, Video Pulls and Video Mags. PocketMedia has effectively gone where no one else has gone before and developed the technology to stream video and audio over the networks to the mobile phone. In affect making MMS as effective as SMS! With Video Push your campaign comes to life and is a total visual experience for the consumer and for all who embraces it. Mobile Marketing is a major breakthrough for the Advertiser as it is able to break through the clutter associated with Traditional Media, where the consumer has the option to change channels or not take notice of the advert. The cellphone is very personal and it is the only accessory which we constantly have on us. In fact the consumer is scared to be without it. PocketMedia fully embraces this opportunity and is first to market, offering an alternative solution to both SMS and MMS, at a fraction of the cost of MMS. Its video and its live and its a media extravaganza for all that see it. Video Campaigns encompass TV adverts, Video Magazines, and Interactive Personalised Opinion Polls, Feedback and Competitions. It is breakthrough and natural progression in cellphone mobile marketing. SMS and MMS is slowly finding a defined position in the market and has limitations in capabilities. (link mms and sms).

We recommend the Corporate utilise the latest and revolutionary Video technology to REACH your customers and create a Call to Action for the consumer. Its Powerful and Cost Effective and compatible with all colour screen handsets.

Think tank

PocketMedia brainstorm agency-media strategies to harness ideas for targeted industries, achieving IMPACT and REACH Of the targeted mobile campaign.  We utilise proprietorship software, media and telecom tools to achieve measurable results for our Clients. These processes include strategic media conceptualisation and delivery, industrial focus, workflow design, database triggers, interactive cross-media campaigns,mobile marketing and mobile CRM.

Companies today are faced by the challenge of integrating various IT systems, technologies, communication methods and applications to benefit from convergence. PocketMedia aims to bridge the telecommunications gap for customers by “connecting the various dots” and providing fully managed services which include end-to-end mobile content management, billing, administration of the campaign and delivery of mobile content. 
 
PocketMedia is helping customers by providing complete solutions which generate revenues, reduce costs and help them better communicate with their customers. From text messaging to Video Pull, we are building mobile channels and services for mobile operators, media owners and enterprises.

PocketLIVE (TM) the content anf campain management platform provides a full e-office management and marketing tool for the Corporate to communicate all campaigns to the consumer, anywhere and at anytime. The e-office feature allows the Corporate/Agency to login and view all the statistics and cellphone leads and build database of prospective clients, ensuring a INTELLIGENT business tool is translated. Ultimately the solution works as interactive, campaign, administration and delivery source is for managing all media campaign from conception to delivery in the market. It handles all solutions, including sms, mms, .mobi. and the Pocket Media exclusive proprietorship product Video Mag, Video Push and Video Pull  (link to products) The solution supports all colour screen cell-phones throughout South Africa.