Advertising & Marketing

Mobile gives brands a unique opportunity to create a two-way relationship with consumers, ultimately building product awareness, driving sales and retaining loyalty. By using mobile as part of a marketing campaign, brands can reach a specific target audience via a time-sensitive, measurable medium.

PocketMedia can technically enable mobile marketing and advertising campaigns by providing specialist mobile campaign management, interactive services and delivery. We can build bespoke mobile portals, deliver advertising campaigns, enable search engine marketing and manage text competitions and on-pack promotions.

Our campaign management platform is supported by a complete response management and online reporting tool, which can help track responses, measure effectiveness and allow the entire campaign to be managed in-house.

Banking & Finance

Financial service organisations are faced with falling margins and declining customer loyalty, due to the increased competition within the sector. Companies need to find new ways of differentiating themselves from their competitors, increase market share, engage more with their customers, and build loyalty through faster innovation and better products.

PocketMedia offers Financial Institutions messaging, alerts and mobile internet services for their customers. We build bespoke mobile banking and security solutions as per individual client requirements.

Entertainment

Over the past seven years, the mobile generation has transformed the entertainment scene with the availability of music and video in these devices. Handsets have become more sophisticated, with integrated media players, high resolution imaging and cameras, giving more scope for broadcasters, video-games publishers and music labels to monetize mobile content, encourage content sales and build communities.

Our platforms allow rich media experiences including Video Push and Video Pull, user generated content portals and interactive competition engines. We provide digital content owners with total content management and monetisation solutions, with which they can deliver customised services across multiple handset standards and content formats.

FMCG

PocketMedia develops cutting-edge mobile solutions by integrating mobile into marketing and advertising campaigns. We implement customised mobile portals, advertising campaigns, search engine marketing, on-pack promotions, text to win competitions and free content downloads via a mobile internet site to boost product awareness, create brand and customer loyalty and drive sales. We facilitate mobile campaign management, interactive services and delivery and location based broadcasts.

By using our product, brands can create interactive, above the line advertising, providing instant and creative responses to sales promotions and deliver relevant and timely direct marketing messages to consumers. This PocketLIVE (TM) platform is supported by a complete response management and online reporting tool, which can help track responses, measure effectiveness and maximize profitability and allow the entire campaign to be managed remotely “in-house”.

Retail

In the past few years, the retail industry has undergone a complete makeover as a result of the blurring of channels and opening up of new retailer effort driven market segments. The internet further revolutionised the retail model by giving consumers the opportunity to browse goods and services online, compare costs and ultimately decide who to buy from.

PocketMedia provides complete mobile marketing solutions to brands and marketing agencies. We can technically enable mobile marketing and advertising campaigns by providing specialist mobile campaign management, interactive services and delivery, utilising application and advancement of Cellphone Communication Technology .

We can build bespoke mobile portals, deliver advertising campaigns, enable search engine marketing and manage text competitions and on-pack promotions that help increase brand awareness and response rates, build customer profiles, improve customer loyalty and boost revenues for the Corporate.

We can help you easily integrate mobile services into new or existing advertising or marketing campaigns through our interactive campaign and PocketLIVE (TM) content management platform. You can test, launch, control and monitor campaigns in-house, measuring the effectiveness of your campaign and see a real return on investment.

Mobile, if used correctly, has the potential to become one of the most powerful tools in your marketing arsenal. With the attention levels of today's consumer having far passed saturation, mobile marketing offers marketers an alternative to traditional mass media that has mass reach with personal appeal.

Why Mobile?

The mobile industry has shown continual growth around the globe - by the end of 2012 it is expected that approximately two thirds of the human race will own a handset. In the same year, the total number of mobile subscribers worldwide is expected to reach 4.81 billion.

While this is happening the world's population is likely to increase from approximately 6.55 billion to 7 billion, meaning that there is potential for the worldwide handset penetration level to hit the 50 percent mark by the end of 2019.

Growing consumer control

There are so many channels available to consumers now that television and radio programs capable of attracting a mass-market audience are few and far between. To make matters worse, with the advent of technologies such as hard disc PVR's (Personal Video Recorders), consumers are given the option to simply skip past the marketing messages presented to them by means of paid advertisements, rendering the marketers message completely useless.

Increased media fragmentation

Consumers are being bombarded with an increasing number of mass media marketing messages and becoming much more selective about the ones they pay any attention to. The need for a targeted and highly personalized marketing channel is becoming essential to marketers who wish to break through the clutter and reach their target recipient in a way that counts.

The personal nature of mobile

Consumers all over the developed world have come to rely on their mobile phone as the essential communications tool. They personalize it; they take it with them wherever they go; many of them can't imagine living without it.

Innovation

Our focus on innovation and creative approach in simplifying complex technology, market dynamics and changing commercial requirements into ubiquitous wireless business solutions help create new opportunities and solve problems for our customers. We encourage Out-of-the-Box thinking and offer a creative environment for our employees and customers to innovate beyond conventional boundaries.

Customer focus

All our efforts and initiatives revolve around our customers. Satisfying our customer’s requirements is our first priority and has and will be the cornerstone of our success.

Leadership

We aim to lead the market by setting the standards for mobile applications and services. We empower and encourage our employees to take ownership, exercise initiative and develop market-leading solutions.

Excellence and quality

PocketMedia delivers the highest standards of quality of customer service and operational excellence by providing resilient technical solutions, commercial environments, sharing knowledge proactively and responding professionally to our ever changing customer needs.

Win-win partnerships

We believe in creating win-win partnerships. We strongly believe in the importance of forming partnerships and working together towards our common goal with employees, customers, partners, stakeholders and suppliers.